YOUR PARTNER IN STRATEGY
INNOVATION LEVERAGE FOR GROWTH VALUE CREATION
No matter your vision, start strong with expert guidance. Strategy is the foundation of every successful fitness enterprise. Build your organisation’s capabilities and focus your resources on what truly matters.
Entrepreneurs & Enterprises
Large or Small
Innovators
Industry Leaders
& Rep. Organisations
Industry Suppliers
THE ART OF STRATEGY
Strategy is the art of making deliberate choices—knowing where to focus and what to set aside. GymStrategia is a strategy advisory for the global fitness industry, empowering leaders and innovators at every level with unique frameworks, insights, and mentorship to see below the line of visibility and craft sustainable, competitively advantaged strategies, business models, and programs.
SERVICES
Fitness is reshaping - let's take the opportunity to reignite the spark.
Tool up with unique frameworks and insights.
Unlock innovation and value.
Build team capability and focus.
Unleash ultimate fitness experiences.
OUR WHY
REIGNITE THE SPARK
IN FITNESS
Imagine a world where your entire team
wakes up every day excited and energised, knowing exactly what it takes to create ultimate fitness experiences that move your fitness community, and move the dial.
Ignite your team's potential.
Ignite your member experience.
Ignite your business performance.
OUR APPROACH
SIMPLIFY
TO AMPLIFY
DESIGN
SIMPLIFY
AMPLIFY PERFORMANCE
OUR WAY
Working together and drawing from the best minds in the business.
COLLABORATE
We're here to ignite that spark.
INSPIRE
Unravel the complexity and focus on what really matters.
SIMPLIFY
Take it to the top with cutting edge, world-class insights.
WORLD CLASS
All in. Together unstoppable.
UNITY
GERRY SALMON
Driven. Bold. Inspiring.
Collaborator.
Strong, authentic, courageous leader.
Critical thinker - Action oriented.
Constantly unlocking and creating value.
Passionate about fitness experiences.
Passionate about business growth.
Inspirational speaker & presenter.
Where real-world experience meets sharp, strategic thinking
30 Years in the Business of Fitness.
Growth-Oriented Operator
Entrepreneur & Founder; Big Box & Boutique
Strategy Consultant
Fitness Director
Program Director
Group Fitness Instructor
Awards and Accolades
2 x Supreme Club of the Year, Exercise New Zealand
Nike, The World’s Best Gyms
Architectural and Lighting Design Awards; Les Mills Hutt City
MBA with Merit
Corporate Finance, Outstanding Performance; Victoria University of Wellington
Revl.co.nz
Les Mills Hutt City
Armafitness.com
Revl.co.nz
